Integrating social-networking information

ABSTRACT

In one embodiment, a method includes receiving a message associated with a user at an information exchange system. At least one correspondent associated with the user may be determined, based on the message. A social connection between the user and the at least one correspondent may be assessed with respect to a social-networking system. The information exchange system may provide an interface for display to the user, the interface comprising information associated with the message. If the social connection is confirmed, the interface may include social-networking information associated with the at least one correspondent. Otherwise, the interface may provide functionality to create a social connection between the user and the at least one correspondent with respect to the social-networking system.

PRIORITY INFORMATION

This application claims the benefit under 35 U.S.C. § 120 of U.S. patentapplication Ser. No. 14/682,991 titled “INTEGRATING SOCIAL-NETWORKINGINFORMATION and filed 9 Apr. 2015, which claims the benefit under 35U.S.C. § 120 of U.S. patent application Ser. No. 13/750,907 titled“INTEGRATING SOCIAL-NETWORKING INFORMATION and filed 25 Jan. 2013, nowU.S. Pat. No. 9,049,260, issued on 2 Jun. 2015.

TECHNICAL FIELD

This disclosure generally relates to providing social-networkingintegration for an information exchange system.

BACKGROUND

A social-networking system, which may include a social-networkingwebsite, may enable its users (such as persons or organizations) tointeract with it and with each other through it. The social-networkingsystem may, with input from a user, create and store in thesocial-networking system a user profile associated with the user. Theuser profile may include demographic information, communication-channelinformation, and information on personal interests of the user. Thesocial-networking system may also, with input from a user, create andstore a record of relationships of the user with other users of thesocial-networking system, as well as provide services (e.g., wall posts,photo-sharing, event organization, messaging, games, or advertisements)to facilitate social interaction between or among users.

The social-networking system may send over one or more networks contentor messages related to its services to a mobile or other computingdevice of a user. A user may also install software applications on amobile or other computing device of the user for accessing a userprofile of the user and other data within the social-networking system.The social-networking system may generate a personalized set of contentobjects to display to a user, such as a newsfeed of aggregated storiesof other users connected to the user.

SUMMARY OF PARTICULAR EMBODIMENTS

Particular embodiments provide social-networking integration for aninformation exchange system. Particular embodiments enable integrationbetween the information exchange system and a social-networking systemto provide users of the information exchange system with access to theirsocial graph and associated social-networking information through aninterface provided by the information exchange system. Users of theinformation exchange system may be able to discover whethercorrespondents with whom they interact in the information exchangesystem have a presence in the social-networking system and add thosecorrespondents as social-networking connections. The informationexchange system may be any type of system including a network of userswho may correspond with or otherwise interact with each other, such as,by way of example and not limitation, an electronic mail system, adifferent social-networking system, a professional-networking system, abulletin board system, a chat or message exchange system, an onlinegaming network, a sales organization management system, a corporateintranet or extranet, a customer relationship management system, anelectronic commerce system, etc.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 illustrates an interaction diagram for providingsocial-networking integration for an information exchange system.

FIG. 2 illustrates an example workflow for providing social-networkingintegration for an information exchange system.

FIG. 3 illustrates an example network environment associated with asocial-networking system.

FIG. 4 illustrates an example social graph.

FIG. 5 illustrates an example computer system.

DESCRIPTION OF EXAMPLE EMBODIMENTS

Particular embodiments provide social-networking integration for aninformation exchange system. Particular embodiments enable integrationbetween the information exchange system and a social-networking systemto provide users of the information exchange system with access to theirsocial graph and associated social-networking information through aninterface provided by the information exchange system. Users of theinformation exchange system may be able to discover whethercorrespondents with whom they interact in the information exchangesystem have a presence in the social-networking system and add thosecorrespondents as social-networking connections. The informationexchange system may be any type of system that includes a network ofusers who may correspond with or otherwise interact with each other,such as, by way of example and not limitation, an electronic mailsystem, a different social-networking system, a professional-networkingsystem, a bulletin board system, a chat or message exchange system, anonline gaming network, a news or other content media system, arecommendations system, a sales organization management system, acorporate intranet or extranet, a customer relationship managementsystem, an electronic commerce system, etc.

FIG. 1 illustrates an interaction diagram for providingsocial-networking integration for an information exchange system. Acomputing device 330 associated with a user may send a request to athird-party application server 370 to access 110 their user accountinformation on an information exchange system. As discussed above, theinformation exchange system may be any type of system that includes anetwork of users who may correspond with or otherwise interact with eachother. If a determination is made that the information exchange systemwould like to provide the user with an integrated social-networkingexperience, the third-party app server 370 may transmit to asocial-networking system 360 a request 120 for creation of asocial-networking account for the user. This request may include aunique identifier (such as, for example, an email address or cellphonenumber). In particular embodiments, the social-networking system 360 maythen verify whether a social-networking account already exists for theuser (and return information about the user's existing social-networkingaccount if appropriate).

The social-networking system 360 may then retrieve 130 user-relatedinformation for the user from the third-party app server 370. In orderto retrieve this information, the social-networking system 360 mayutilize the unique identifier provided in the request 120. Theuser-related information may include any appropriate user-relatedinformation for which permissions have been granted, such as, by way ofexample and not limitation: the user's name, contact information,preferences, interests, affiliations, other profile information,image(s), transaction history, or location history.

The user-related information may also include information associatedwith the user's contacts in the context of the information exchangesystem, such as, by way of example and not limitation, the user'scontact list, or a log of communications or other interactions with theother users. Such information may include uniquely-identifyinginformation for each of the user's contacts, such as an email address,username, cellphone number, IP address, or other user-identifyinginformation, such as a combination of information (e.g., first name,last name, and mailing address).

The social-networking system 360 may then generate 140 a user profileand social graph information for the user. Generating the social graphinformation may include looking up each of the users in the user'scontact list or log of communications or other interactions with otherusers of the information exchange system, determining whether a usernode exists in the social graph for each of those users, and creating anedge between any discovered pre-existing user nodes and the user'snewly-created node in the social graph. Generating the social graphinformation may also include determining whether any of the user-relatedinformation corresponds to an existing element in the social graph, andadding information as appropriate to the user's newly-created node, tothe existing element in the social graph, or between the user'snewly-created node and the existing element.

In particular embodiments, the social-networking system 360 may provide150 the information exchange system with social-networking account dataassociated with users of the social-networking system. Thesocial-networking system may periodically push batch uploads ofinformation out to a third-party app server 370 at the informationexchange system, or it may provide an application protocol interface(API) for the information exchange system to pull such information fromthe social-networking system 360. The information exchange system maystore the information associated with users of the social-networkingsystem in an indexed data store in order to provide fast lookup of usersbased on unique identifiers (e.g., email address or user ID). Inparticular embodiments, in order to provide secure transfer of userinformation, the social-networking system may provide user informationthat has been encrypted using a secure hash based on a private key; whenthe information exchange system needs to look up information for aparticular user, the information exchange system may encrypt the useridentifier using the secure hash based on a corresponding public key, soas to see if a matching entry exists in the list of users of thesocial-networking system. Although the example provided describesencryption based on a secure hash using a public-private key method, anytype of suitable encryption may be used with the embodiments describedherein.

Once the user of the information exchange system has an account with thesocial-networking system, the information exchange system may thenretrieve or access social graph or other social-networking informationof the user, so as to provide such information for display to the userin connection with an interface provided by the information exchangesystem. When the user's computing device 330 accesses 160 the user'saccount information by contacting the third-party app server 370 via auser interface provided by the information exchange system, theinformation exchange system may verify 170 whether the user has asocial-networking account. Such verification may be rapidly accomplishedby accessing the social-networking account data previously acquired intransaction 150 described above.

Once the third-party app server 370 has verified that the user has asocial-networking account, the information exchange system may access180 the user's social-networking user profile and social graphinformation in order to provide 190 an integrated social-networkingexperience within the native user interface provided by the informationexchange system. In particular embodiments, the social-networking systemmay provide the information exchange system with access to suchinformation by providing an API that is accessed by client-side code(e.g., JavaScript) or functionality to create a connection to thesocial-networking system in order to retrieve social graph or othersocial-networking information of the user from the user's computingdevice. In such cases, the information exchange system may check theuser's computing device to determine whether the user is connected(e.g., logged in) to the social-networking system, if necessary toprovide such client-side functionality.

FIG. 2 illustrates an example method 200 for providing social-networkingintegration with an information exchange system. In step 210, thesocial-networking system may receive a request from the informationexchange system to create a social-networking account for a user. Aspreviously described, this request may include a unique identifier, suchas, by way of example and not limitation, an email address or username.

In step 220, the social-networking system may retrieve user-relatedinformation from the information exchange system. In particularembodiments, the social-networking system may retrieve such user-relatedinformation in accordance with privacy and/or security settingsconfigured on the information exchange system.

In step 230, the social-networking system may generate a user accountand a user profile for the user. If information for contacts of the userwere retrieved from the information exchange system, thesocial-networking system may also generate (240) a social graph for theuser. For example, if it can be determined that one of the user'scontacts already has a social-networking account, an edge may be createdbetween the user's node and the contact's user node in the social graph

In step 250, the social-networking system provides account data forsocial-networking users to the information exchange system. Inparticular embodiments, the social-networking system may only provideaccount data for users of the social-networking system who have enabledprivacy and content access permissions accordingly to enable such accessby a third-party system.

In step 260, the social-networking system may receive a request toprovide social-networking information associated with the user. Such arequest may originate with the information exchange system (ifintegration of the social-networking information is handled on theserver-side), or with the user's computing device (if integration of thesocial-networking information is handled by way of a client-side APIcall or other client-side functionality). In step 270, thesocial-networking system may provide social-networking informationassociated with the user.

FIG. 3 illustrates an example network environment 300 associated with asocial-networking system. Network environment 300 includes a clientsystem 330, a social-networking system 360, and a third-party system 370connected to each other by a network 310. Although FIG. 3 illustrates aparticular arrangement of client system 330, social-networking system360, third-party system 370, and network 310, this disclosurecontemplates any suitable arrangement of client system 330,social-networking system 360, third-party system 370, and network 310.As an example and not by way of limitation, two or more of client system330, social-networking system 360, and third-party system 370 may beconnected to each other directly, bypassing network 310. As anotherexample, two or more of client system 330, social-networking system 360,and third-party system 370 may be physically or logically co-locatedwith each other in whole or in part. Moreover, although FIG. 3illustrates a particular number of client systems 330, social-networkingsystems 360, third-party systems 370, and networks 310, this disclosurecontemplates any suitable number of client systems 330,social-networking systems 360, third-party systems 370, and networks310. As an example and not by way of limitation, network environment 300may include multiple client system 330, social-networking systems 360,third-party systems 370, and networks 310.

This disclosure contemplates any suitable network 310. As an example andnot by way of limitation, one or more portions of network 310 mayinclude an ad hoc network, an intranet, an extranet, a virtual privatenetwork (VPN), a local area network (LAN), a wireless LAN (WLAN), a widearea network (WAN), a wireless WAN (WWAN), a metropolitan area network(MAN), a portion of the Internet, a portion of the Public SwitchedTelephone Network (PSTN), a cellular telephone network, or a combinationof two or more of these. Network 310 may include one or more networks310.

Links 350 may connect client system 330, social-networking system 360,and third-party system 370 to communication network 310 or to eachother. This disclosure contemplates any suitable links 350. Inparticular embodiments, one or more links 350 include one or morewireline (such as for example Digital Subscriber Line (DSL) or Data OverCable Service Interface Specification (DOCSIS)), wireless (such as forexample Wi-Fi or Worldwide Interoperability for Microwave Access(WiMAX)), or optical (such as for example Synchronous Optical Network(SONET) or Synchronous Digital Hierarchy (SDH)) links. In particularembodiments, one or more links 350 each include an ad hoc network, anintranet, an extranet, a VPN, a LAN, a WLAN, a WAN, a WWAN, a MAN, aportion of the Internet, a portion of the PSTN, a cellulartechnology-based network, a satellite communications technology-basednetwork, another link 350, or a combination of two or more such links350. Links 350 need not necessarily be the same throughout networkenvironment 300. One or more first links 350 may differ in one or morerespects from one or more second links 350.

In particular embodiments, client system 330 may be an electronic deviceincluding hardware, software, or embedded logic components or acombination of two or more such components and capable of carrying outthe appropriate functionalities implemented or supported by clientsystem 330. As an example and not by way of limitation, a client system330 may include a computer system such as a desktop computer, notebookor laptop computer, netbook, a tablet computer, e-book reader, GPSdevice, camera, personal digital assistant (PDA), handheld electronicdevice, cellular telephone, smartphone, other suitable electronicdevice, or any suitable combination thereof. This disclosurecontemplates any suitable client systems 330. A client system 330 mayenable a network user at client system 330 to access network 310. Aclient system 330 may enable its user to communicate with other users atother client systems 330.

In particular embodiments, client system 330 may include a web browser332, such as MICROSOFT INTERNET EXPLORER, GOOGLE CHROME or MOZILLAFIREFOX, and may have one or more add-ons, plug-ins, or otherextensions, such as TOOLBAR or YAHOO TOOLBAR. A user at client system330 may enter a Uniform Resource Locator (URL) or other addressdirecting the web browser 332 to a particular server (such as server362, or a server associated with a third-party system 370), and the webbrowser 332 may generate a Hyper Text Transfer Protocol (HTTP) requestand communicate the HTTP request to server. The server may accept theHTTP request and communicate to client system 330 one or more Hyper TextMarkup Language (HTML) files responsive to the HTTP request. Clientsystem 330 may render a webpage based on the HTML files from the serverfor presentation to the user. This disclosure contemplates any suitablewebpage files. As an example and not by way of limitation, webpages mayrender from HTML files, Extensible Hyper Text Markup Language (XHTML)files, or Extensible Markup Language (XML) files, according toparticular needs. Such pages may also execute scripts such as, forexample and without limitation, those written in JAVASCRIPT, JAVA,MICROSOFT SILVERLIGHT, combinations of markup language and scripts suchas AJAX (Asynchronous JAVASCRIPT and XML), and the like. Herein,reference to a webpage encompasses one or more corresponding webpagefiles (which a browser may use to render the webpage) and vice versa,where appropriate.

In particular embodiments, social-networking system 360 may be anetwork-addressable computing system that can host an online socialnetwork. Social-networking system 360 may generate, store, receive, andsend social-networking data, such as, for example, user-profile data,concept-profile data, social-graph information, or other suitable datarelated to the online social network. Social-networking system 360 maybe accessed by the other components of network environment 300 eitherdirectly or via network 310. In particular embodiments,social-networking system 360 may include one or more servers 362. Eachserver 362 may be a unitary server or a distributed server spanningmultiple computers or multiple datacenters. Servers 362 may be ofvarious types, such as, for example and without limitation, web server,news server, mail server, message server, advertising server, fileserver, application server, exchange server, database server, proxyserver, another server suitable for performing functions or processesdescribed herein, or any combination thereof. In particular embodiments,each server 362 may include hardware, software, or embedded logiccomponents or a combination of two or more such components for carryingout the appropriate functionalities implemented or supported by server362. In particular embodiments, social-networking system 364 may includeone or more data stores 364. Data stores 364 may be used to storevarious types of information. In particular embodiments, the informationstored in data stores 364 may be organized according to specific datastructures. In particular embodiments, each data store 364 may be arelational, columnar, correlation, or other suitable database. Althoughthis disclosure describes or illustrates particular types of databases,this disclosure contemplates any suitable types of databases. Particularembodiments may provide interfaces that enable a client system 330, asocial-networking system 360, or a third-party system 370 to manage,retrieve, modify, add, or delete, the information stored in data store364.

In particular embodiments, social-networking system 360 may store one ormore social graphs in one or more data stores 364. In particularembodiments, a social graph may include multiple nodes—which may includemultiple user nodes (each corresponding to a particular user) ormultiple concept nodes (each corresponding to a particular concept)—andmultiple edges connecting the nodes. Social-networking system 360 mayprovide users of the online social network the ability to communicateand interact with other users. In particular embodiments, users may jointhe online social network via social-networking system 360 and then addconnections (e.g., relationships) to a number of other users ofsocial-networking system 360 whom they want to be connected to. Herein,the term “friend” may refer to any other user of social-networkingsystem 360 with whom a user has formed a connection, association, orrelationship via social-networking system 360.

In particular embodiments, social-networking system 360 may provideusers with the ability to take actions on various types of items orobjects, supported by social-networking system 360. As an example andnot by way of limitation, the items and objects may include groups orsocial networks to which users of social-networking system 360 maybelong, events or calendar entries in which a user might be interested,computer-based applications that a user may use, transactions that allowusers to buy or sell items via the service, interactions withadvertisements that a user may perform, or other suitable items orobjects. A user may interact with anything that is capable of beingrepresented in social-networking system 360 or by an external system ofthird-party system 370, which is separate from social-networking system360 and coupled to social-networking system 360 via a network 310.

In particular embodiments, social-networking system 360 may be capableof linking a variety of entities. As an example and not by way oflimitation, social-networking system 360 may enable users to interactwith each other as well as receive content from third-party systems 370or other entities, or to allow users to interact with these entitiesthrough an application programming interfaces (API) or othercommunication channels.

In particular embodiments, a third-party system 370 may include one ormore types of servers, one or more data stores, one or more interfaces,including but not limited to APIs, one or more web services, one or morecontent sources, one or more networks, or any other suitable components,e.g., that servers may communicate with. A third-party system 370 may beoperated by a different entity from an entity operatingsocial-networking system 360. In particular embodiments, however,social-networking system 360 and third-party systems 370 may operate inconjunction with each other to provide social-networking services tousers of social-networking system 360 or third-party systems 370. Inthis sense, social-networking system 360 may provide a platform, orbackbone, which other systems, such as third-party systems 370, may useto provide social-networking services and functionality to users acrossthe Internet.

In particular embodiments, a third-party system 370 may include athird-party content object provider. A third-party content objectprovider may include one or more sources of content objects, which maybe communicated to a client system 330. As an example and not by way oflimitation, content objects may include information regarding things oractivities of interest to the user, such as, for example, movie showtimes, movie reviews, restaurant reviews, restaurant menus, productinformation and reviews, or other suitable information. As anotherexample and not by way of limitation, content objects may includeincentive content objects, such as coupons, discount tickets, giftcertificates, or other suitable incentive objects.

In particular embodiments, social-networking system 360 also includesuser-generated content objects, which may enhance a user's interactionswith social-networking system 360. User-generated content may includeanything a user can add, upload, send, or “post” to social-networkingsystem 360. As an example and not by way of limitation, a usercommunicates posts to social-networking system 360 from a client system330. Posts may include data such as status updates or other textualdata, location information, photos, videos, links, music or othersimilar data or media. Content may also be added to social-networkingsystem 360 by a third-party through a “communication channel,” such as anewsfeed or stream.

In particular embodiments, social-networking system 360 may include avariety of servers, sub-systems, programs, modules, logs, and datastores. In particular embodiments, social-networking system 360 mayinclude one or more of the following: a web server, action logger,API-request server, relevance-and-ranking engine, content-objectclassifier, notification controller, action log,third-party-content-object-exposure log, inference module,authorization/privacy server, search module, advertisement-targetingmodule, user-interface module, user-profile store, connection store,third-party content store, or location store. Social-networking system360 may also include suitable components such as network interfaces,security mechanisms, load balancers, failover servers,management-and-network-operations consoles, other suitable components,or any suitable combination thereof. In particular embodiments,social-networking system 360 may include one or more user-profile storesfor storing user profiles. A user profile may include, for example,biographic information, demographic information, behavioral information,social information, or other types of descriptive information, such aswork experience, educational history, hobbies or preferences, interests,affinities, or location. Interest information may include interestsrelated to one or more categories. Categories may be general orspecific. As an example and not by way of limitation, if a user “likes”an article about a brand of shoes the category may be the brand, or thegeneral category of “shoes” or “clothing.” A connection store may beused for storing connection information about users. The connectioninformation may indicate users who have similar or common workexperience, group memberships, hobbies, educational history, or are inany way related or share common attributes. The connection informationmay also include user-defined connections between different users andcontent (both internal and external). A web server may be used forlinking social-networking system 360 to one or more client systems 330or one or more third-party system 370 via network 310. The web servermay include a mail server or other messaging functionality for receivingand routing messages between social-networking system 360 and one ormore client systems 330. An API-request server may allow a third-partysystem 370 to access information from social-networking system 360 bycalling one or more APIs. An action logger may be used to receivecommunications from a web server about a user's actions on or offsocial-networking system 360. In conjunction with the action log, athird-party-content-object log may be maintained of user exposures tothird-party-content objects. A notification controller may provideinformation regarding content objects to a client system 330.Information may be pushed to a client system 330 as notifications, orinformation may be pulled from client system 330 responsive to a requestreceived from client system 330. Authorization servers may be used toenforce one or more privacy settings of the users of social-networkingsystem 360. A privacy setting of a user determines how particularinformation associated with a user can be shared. The authorizationserver may allow users to opt in or opt out of having their actionslogged by social-networking system 360 or shared with other systems(e.g., third-party system 370), such as, for example, by settingappropriate privacy settings. Third-party-content-object stores may beused to store content objects received from third parties, such as athird-party system 370. Location stores may be used for storing locationinformation received from client systems 330 associated with users.Advertisement-pricing modules may combine social information, thecurrent time, location information, or other suitable information toprovide relevant advertisements, in the form of notifications, to auser.

FIG. 4 illustrates example social graph 400. In particular embodiments,social-networking system 360 may store one or more social graphs 400 inone or more data stores. In particular embodiments, social graph 400 mayinclude multiple nodes—which may include multiple user nodes 402 ormultiple concept nodes 404—and multiple edges 406 connecting the nodes.Example social graph 400 illustrated in FIG. 4 is shown, for didacticpurposes, in a two-dimensional visual map representation. In particularembodiments, a social-networking system 360, client system 330, orthird-party system 370 may access social graph 400 and relatedsocial-graph information for suitable applications. The nodes and edgesof social graph 400 may be stored as data objects, for example, in adata store (such as a social-graph database). Such a data store mayinclude one or more searchable or queryable indexes of nodes or edges ofsocial graph 400.

In particular embodiments, a user node 402 may correspond to a user ofsocial-networking system 360. As an example and not by way oflimitation, a user may be an individual (human user), an entity (e.g.,an enterprise, business, or third-party application), or a group (e.g.,of individuals or entities) that interacts or communicates with or oversocial-networking system 360. In particular embodiments, when a userregisters for an account with social-networking system 360,social-networking system 360 may create a user node 402 corresponding tothe user, and store the user node 402 in one or more data stores. Usersand user nodes 402 described herein may, where appropriate, refer toregistered users and user nodes 402 associated with registered users. Inaddition or as an alternative, users and user nodes 402 described hereinmay, where appropriate, refer to users that have not registered withsocial-networking system 360. In particular embodiments, a user node 402may be associated with information provided by a user or informationgathered by various systems, including social-networking system 360. Asan example and not by way of limitation, a user may provide his or hername, profile picture, contact information, birth date, sex, maritalstatus, family status, employment, education background, preferences,interests, or other demographic information. In particular embodiments,a user node 402 may be associated with one or more data objectscorresponding to information associated with a user. In particularembodiments, a user node 402 may correspond to one or more webpages.

In particular embodiments, a concept node 404 may correspond to aconcept. As an example and not by way of limitation, a concept maycorrespond to a place (such as, for example, a movie theater,restaurant, landmark, or city); a website (such as, for example, awebsite associated with social-network system 360 or a third-partywebsite associated with a web-application server); an entity (such as,for example, a person, business, group, sports team, or celebrity); aresource (such as, for example, an audio file, video file, digitalphoto, text file, structured document, or application) which may belocated within social-networking system 360 or on an external server,such as a web-application server; real or intellectual property (suchas, for example, a sculpture, painting, movie, game, song, idea,photograph, or written work); a game; an activity; an idea or theory;another suitable concept; or two or more such concepts. A concept node404 may be associated with information of a concept provided by a useror information gathered by various systems, including social-networkingsystem 360. As an example and not by way of limitation, information of aconcept may include a name or a title; one or more images (e.g., animage of the cover page of a book); a location (e.g., an address or ageographical location); a website (which may be associated with a URL);contact information (e.g., a phone number or an email address); othersuitable concept information; or any suitable combination of suchinformation. In particular embodiments, a concept node 404 may beassociated with one or more data objects corresponding to informationassociated with concept node 404. In particular embodiments, a conceptnode 404 may correspond to one or more webpages.

In particular embodiments, a node in social graph 400 may represent orbe represented by a webpage (which may be referred to as a “profilepage”). Profile pages may be hosted by or accessible tosocial-networking system 360. Profile pages may also be hosted onthird-party websites associated with a third-party server 370. As anexample and not by way of limitation, a profile page corresponding to aparticular external webpage may be the particular external webpage andthe profile page may correspond to a particular concept node 404.Profile pages may be viewable by all or a selected subset of otherusers. As an example and not by way of limitation, a user node 402 mayhave a corresponding user-profile page in which the corresponding usermay add content, make declarations, or otherwise express himself orherself. As another example and not by way of limitation, a concept node404 may have a corresponding concept-profile page in which one or moreusers may add content, make declarations, or express themselves,particularly in relation to the concept corresponding to concept node404.

In particular embodiments, a concept node 404 may represent athird-party webpage or resource hosted by a third-party system 370. Thethird-party webpage or resource may include, among other elements,content, a selectable or other icon, or other inter-actable object(which may be implemented, for example, in JavaScript, AJAX, or PHPcodes) representing an action or activity. As an example and not by wayof limitation, a third-party webpage may include a selectable icon suchas “like,” “check in,” “eat,” “recommend,” or another suitable action oractivity. A user viewing the third-party webpage may perform an actionby selecting one of the icons (e.g., “eat”), causing a client system 330to send to social-networking system 360 a message indicating the user'saction. In response to the message, social-networking system 360 maycreate an edge (e.g., an “eat” edge) between a user node 402corresponding to the user and a concept node 404 corresponding to thethird-party webpage or resource and store edge 406 in one or more datastores.

In particular embodiments, a pair of nodes in social graph 400 may beconnected to each other by one or more edges 406. An edge 406 connectinga pair of nodes may represent a relationship between the pair of nodes.In particular embodiments, an edge 406 may include or represent one ormore data objects or attributes corresponding to the relationshipbetween a pair of nodes. As an example and not by way of limitation, afirst user may indicate that a second user is a “friend” of the firstuser. In response to this indication, social-networking system 360 maysend a “friend request” to the second user. If the second user confirmsthe “friend request,” social-networking system 360 may create an edge406 connecting the first user's user node 402 to the second user's usernode 402 in social graph 400 and store edge 406 as social-graphinformation in one or more of data stores 24. In the example of FIG. 4,social graph 400 includes an edge 406 indicating a friend relationbetween user nodes 402 of user “A” and user “B” and an edge indicating afriend relation between user nodes 402 of user “C” and user “B.”Although this disclosure describes or illustrates particular edges 406with particular attributes connecting particular user nodes 402, thisdisclosure contemplates any suitable edges 406 with any suitableattributes connecting user nodes 402. As an example and not by way oflimitation, an edge 406 may represent a friendship, family relationship,business or employment relationship, fan relationship, followerrelationship, visitor relationship, subscriber relationship,superior/subordinate relationship, reciprocal relationship,non-reciprocal relationship, another suitable type of relationship, ortwo or more such relationships. Moreover, although this disclosuregenerally describes nodes as being connected, this disclosure alsodescribes users or concepts as being connected. Herein, references tousers or concepts being connected may, where appropriate, refer to thenodes corresponding to those users or concepts being connected in socialgraph 400 by one or more edges 406.

In particular embodiments, an edge 406 between a user node 402 and aconcept node 404 may represent a particular action or activity performedby a user associated with user node 402 toward a concept associated witha concept node 404. As an example and not by way of limitation, asillustrated in FIG. 4, a user may “like,” “attended,” “played,”“listened,” “cooked,” “worked at,” or “watched” a concept, each of whichmay correspond to a edge type or subtype. A concept-profile pagecorresponding to a concept node 404 may include, for example, aselectable “check in” icon (such as, for example, a clickable “check in”icon) or a selectable “add to favorites” icon. Similarly, after a userclicks these icons, social-networking system 360 may create a “favorite”edge or a “check in” edge in response to a user's action correspondingto a respective action. As another example and not by way of limitation,a user (user “C”) may listen to a particular song (“Ramble On”) using aparticular application (SPOTIFY, which is an online music application).In this case, social-networking system 360 may create a “listened” edge406 and a “used” edge (as illustrated in FIG. 4) between user nodes 402corresponding to the user and concept nodes 404 corresponding to thesong and application to indicate that the user listened to the song andused the application. Moreover, social-networking system 360 may createa “played” edge 406 (as illustrated in FIG. 4) between concept nodes 404corresponding to the song and the application to indicate that theparticular song was played by the particular application. In this case,“played” edge 406 corresponds to an action performed by an externalapplication (SPOTIFY) on an external audio file (the song “Imagine”).Although this disclosure describes particular edges 406 with particularattributes connecting user nodes 402 and concept nodes 404, thisdisclosure contemplates any suitable edges 406 with any suitableattributes connecting user nodes 402 and concept nodes 404. Moreover,although this disclosure describes edges between a user node 402 and aconcept node 404 representing a single relationship, this disclosurecontemplates edges between a user node 402 and a concept node 404representing one or more relationships. As an example and not by way oflimitation, an edge 406 may represent both that a user likes and hasused at a particular concept. Alternatively, another edge 406 mayrepresent each type of relationship (or multiples of a singlerelationship) between a user node 402 and a concept node 404 (asillustrated in FIG. 4 between user node 402 for user “E” and conceptnode 404 for “SPOTIFY”).

In particular embodiments, social-networking system 360 may create anedge 406 between a user node 402 and a concept node 404 in social graph400. As an example and not by way of limitation, a user viewing aconcept-profile page (such as, for example, by using a web browser or aspecial-purpose application hosted by the user's client system 330) mayindicate that he or she likes the concept represented by the conceptnode 404 by clicking or selecting a “Like” icon, which may cause theuser's client system 330 to send to social-networking system 360 amessage indicating the user's liking of the concept associated with theconcept-profile page. In response to the message, social-networkingsystem 360 may create an edge 406 between user node 402 associated withthe user and concept node 404, as illustrated by “like” edge 406 betweenthe user and concept node 404. In particular embodiments,social-networking system 360 may store an edge 406 in one or more datastores. In particular embodiments, an edge 406 may be automaticallyformed by social-networking system 360 in response to a particular useraction. As an example and not by way of limitation, if a first useruploads a picture, watches a movie, or listens to a song, an edge 406may be formed between user node 402 corresponding to the first user andconcept nodes 404 corresponding to those concepts. Although thisdisclosure describes forming particular edges 406 in particular manners,this disclosure contemplates forming any suitable edges 406 in anysuitable manner.

FIG. 5 illustrates an example computer system 500. In particularembodiments, one or more computer systems 500 perform one or more stepsof one or more methods described or illustrated herein. In particularembodiments, one or more computer systems 500 provide functionalitydescribed or illustrated herein. In particular embodiments, softwarerunning on one or more computer systems 500 performs one or more stepsof one or more methods described or illustrated herein or providesfunctionality described or illustrated herein. Particular embodimentsinclude one or more portions of one or more computer systems 500.Herein, reference to a computer system may encompass a computing device,and vice versa, where appropriate. Moreover, reference to a computersystem may encompass one or more computer systems, where appropriate.

This disclosure contemplates any suitable number of computer systems500. This disclosure contemplates computer system 500 taking anysuitable physical form. As example and not by way of limitation,computer system 500 may be an embedded computer system, a system-on-chip(SOC), a single-board computer system (SBC) (such as, for example, acomputer-on-module (COM) or system-on-module (SOM)), a desktop computersystem, a laptop or notebook computer system, an interactive kiosk, amainframe, a mesh of computer systems, a mobile telephone, a personaldigital assistant (PDA), a server, a tablet computer system, or acombination of two or more of these. Where appropriate, computer system500 may include one or more computer systems 500; be unitary ordistributed; span multiple locations; span multiple machines; spanmultiple data centers; or reside in a cloud, which may include one ormore cloud components in one or more networks. Where appropriate, one ormore computer systems 500 may perform without substantial spatial ortemporal limitation one or more steps of one or more methods describedor illustrated herein. As an example and not by way of limitation, oneor more computer systems 500 may perform in real time or in batch modeone or more steps of one or more methods described or illustratedherein. One or more computer systems 500 may perform at different timesor at different locations one or more steps of one or more methodsdescribed or illustrated herein, where appropriate.

In particular embodiments, computer system 500 includes a processor 502,memory 504, storage 506, an input/output (I/O) interface 508, acommunication interface 510, and a bus 512. Although this disclosuredescribes and illustrates a particular computer system having aparticular number of particular components in a particular arrangement,this disclosure contemplates any suitable computer system having anysuitable number of any suitable components in any suitable arrangement.

In particular embodiments, processor 502 includes hardware for executinginstructions, such as those making up a computer program. As an exampleand not by way of limitation, to execute instructions, processor 502 mayretrieve (or fetch) the instructions from an internal register, aninternal cache, memory 504, or storage 506; decode and execute them; andthen write one or more results to an internal register, an internalcache, memory 504, or storage 506. In particular embodiments, processor502 may include one or more internal caches for data, instructions, oraddresses. This disclosure contemplates processor 502 including anysuitable number of any suitable internal caches, where appropriate. Asan example and not by way of limitation, processor 502 may include oneor more instruction caches, one or more data caches, and one or moretranslation lookaside buffers (TLBs). Instructions in the instructioncaches may be copies of instructions in memory 504 or storage 506, andthe instruction caches may speed up retrieval of those instructions byprocessor 502. Data in the data caches may be copies of data in memory504 or storage 506 for instructions executing at processor 502 tooperate on; the results of previous instructions executed at processor502 for access by subsequent instructions executing at processor 502 orfor writing to memory 504 or storage 506; or other suitable data. Thedata caches may speed up read or write operations by processor 502. TheTLBs may speed up virtual-address translation for processor 502. Inparticular embodiments, processor 502 may include one or more internalregisters for data, instructions, or addresses. This disclosurecontemplates processor 502 including any suitable number of any suitableinternal registers, where appropriate. Where appropriate, processor 502may include one or more arithmetic logic units (ALUs); be a multi-coreprocessor; or include one or more processors 502. Although thisdisclosure describes and illustrates a particular processor, thisdisclosure contemplates any suitable processor.

In particular embodiments, memory 504 includes main memory for storinginstructions for processor 502 to execute or data for processor 502 tooperate on. As an example and not by way of limitation, computer system500 may load instructions from storage 506 or another source (such as,for example, another computer system 500) to memory 504. Processor 502may then load the instructions from memory 504 to an internal registeror internal cache. To execute the instructions, processor 502 mayretrieve the instructions from the internal register or internal cacheand decode them. During or after execution of the instructions,processor 502 may write one or more results (which may be intermediateor final results) to the internal register or internal cache. Processor502 may then write one or more of those results to memory 504. Inparticular embodiments, processor 502 executes only instructions in oneor more internal registers or internal caches or in memory 504 (asopposed to storage 506 or elsewhere) and operates only on data in one ormore internal registers or internal caches or in memory 504 (as opposedto storage 506 or elsewhere). One or more memory buses (which may eachinclude an address bus and a data bus) may couple processor 502 tomemory 504. Bus 512 may include one or more memory buses, as describedbelow. In particular embodiments, one or more memory management units(MMUs) reside between processor 502 and memory 504 and facilitateaccesses to memory 504 requested by processor 502. In particularembodiments, memory 504 includes random access memory (RAM). This RAMmay be volatile memory, where appropriate Where appropriate, this RAMmay be dynamic RAM (DRAM) or static RAM (SRAM). Moreover, whereappropriate, this RAM may be single-ported or multi-ported RAM. Thisdisclosure contemplates any suitable RAM. Memory 504 may include one ormore memories 504, where appropriate. Although this disclosure describesand illustrates particular memory, this disclosure contemplates anysuitable memory.

In particular embodiments, storage 506 includes mass storage for data orinstructions. As an example and not by way of limitation, storage 506may include a hard disk drive (HDD), a floppy disk drive, flash memory,an optical disc, a magneto-optical disc, magnetic tape, or a UniversalSerial Bus (USB) drive or a combination of two or more of these. Storage506 may include removable or non-removable (or fixed) media, whereappropriate. Storage 506 may be internal or external to computer system500, where appropriate. In particular embodiments, storage 506 isnon-volatile, solid-state memory. In particular embodiments, storage 506includes read-only memory (ROM). Where appropriate, this ROM may bemask-programmed ROM, programmable ROM (PROM), erasable PROM (EPROM),electrically erasable PROM (EEPROM), electrically alterable ROM (EAROM),or flash memory or a combination of two or more of these. Thisdisclosure contemplates mass storage 506 taking any suitable physicalform. Storage 506 may include one or more storage control unitsfacilitating communication between processor 502 and storage 506, whereappropriate. Where appropriate, storage 506 may include one or morestorages 506. Although this disclosure describes and illustratesparticular storage, this disclosure contemplates any suitable storage.

In particular embodiments, I/O interface 508 includes hardware,software, or both, providing one or more interfaces for communicationbetween computer system 500 and one or more I/O devices. Computer system500 may include one or more of these I/O devices, where appropriate. Oneor more of these I/O devices may enable communication between a personand computer system 500. As an example and not by way of limitation, anI/O device may include a keyboard, keypad, microphone, monitor, mouse,printer, scanner, speaker, still camera, stylus, tablet, touch screen,trackball, video camera, another suitable I/O device or a combination oftwo or more of these. An I/O device may include one or more sensors.This disclosure contemplates any suitable I/O devices and any suitableI/O interfaces 508 for them. Where appropriate, I/O interface 508 mayinclude one or more device or software drivers enabling processor 502 todrive one or more of these I/O devices. I/O interface 508 may includeone or more I/O interfaces 508, where appropriate. Although thisdisclosure describes and illustrates a particular I/O interface, thisdisclosure contemplates any suitable I/O interface.

In particular embodiments, communication interface 510 includeshardware, software, or both providing one or more interfaces forcommunication (such as, for example, packet-based communication) betweencomputer system 500 and one or more other computer systems 500 or one ormore networks. As an example and not by way of limitation, communicationinterface 510 may include a network interface controller (NIC) ornetwork adapter for communicating with an Ethernet or other wire-basednetwork or a wireless NIC (WNIC) or wireless adapter for communicatingwith a wireless network, such as a WI-FI network. This disclosurecontemplates any suitable network and any suitable communicationinterface 510 for it. As an example and not by way of limitation,computer system 500 may communicate with an ad hoc network, a personalarea network (PAN), a local area network (LAN), a wide area network(WAN), a metropolitan area network (MAN), or one or more portions of theInternet or a combination of two or more of these. One or more portionsof one or more of these networks may be wired or wireless. As anexample, computer system 500 may communicate with a wireless PAN (WPAN)(such as, for example, a BLUETOOTH WPAN), a WI-FI network, a WI-MAXnetwork, a cellular telephone network (such as, for example, a GlobalSystem for Mobile Communications (GSM) network), or other suitablewireless network or a combination of two or more of these. Computersystem 500 may include any suitable communication interface 510 for anyof these networks, where appropriate. Communication interface 510 mayinclude one or more communication interfaces 510, where appropriate.Although this disclosure describes and illustrates a particularcommunication interface, this disclosure contemplates any suitablecommunication interface.

In particular embodiments, bus 512 includes hardware, software, or bothcoupling components of computer system 500 to each other. As an exampleand not by way of limitation, bus 512 may include an AcceleratedGraphics Port (AGP) or other graphics bus, an Enhanced Industry StandardArchitecture (EISA) bus, a front-side bus (FSB), a HYPERTRANSPORT (HT)interconnect, an Industry Standard Architecture (ISA) bus, an INFINIBANDinterconnect, a low-pin-count (LPC) bus, a memory bus, a Micro ChannelArchitecture (MCA) bus, a Peripheral Component Interconnect (PCI) bus, aPCI-Express (PCIe) bus, a serial advanced technology attachment (SATA)bus, a Video Electronics Standards Association local (VLB) bus, oranother suitable bus or a combination of two or more of these. Bus 512may include one or more buses 512, where appropriate. Although thisdisclosure describes and illustrates a particular bus, this disclosurecontemplates any suitable bus or interconnect.

Herein, a computer-readable non-transitory storage medium or media mayinclude one or more semiconductor-based or other integrated circuits(ICs) (such, as for example, field-programmable gate arrays (FPGAs) orapplication-specific ICs (ASICs)), hard disk drives (HDDs), hybrid harddrives (HHDs), optical discs, optical disc drives (ODDs),magneto-optical discs, magneto-optical drives, floppy diskettes, floppydisk drives (FDDs), magnetic tapes, solid-state drives (SSDs),RAM-drives, SECURE DIGITAL cards or drives, any other suitablecomputer-readable non-transitory storage media, or any suitablecombination of two or more of these, where appropriate. Acomputer-readable non-transitory storage medium may be volatile,non-volatile, or a combination of volatile and non-volatile, whereappropriate.

Herein, “or” is inclusive and not exclusive, unless expressly indicatedotherwise or indicated otherwise by context. Therefore, herein, “A or B”means “A, B, or both,” unless expressly indicated otherwise or indicatedotherwise by context. Moreover, “and” is both joint and several, unlessexpressly indicated otherwise or indicated otherwise by context.Therefore, herein, “A and B” means “A and B, jointly or severally,”unless expressly indicated otherwise or indicated otherwise by context.

The scope of this disclosure encompasses all changes, substitutions,variations, alterations, and modifications to the example embodimentsdescribed or illustrated herein that a person having ordinary skill inthe art would comprehend. The scope of this disclosure is not limited tothe example embodiments described or illustrated herein. Moreover,although this disclosure describes and illustrates respectiveembodiments herein as including particular components, elements,functions, operations, or steps, any of these embodiments may includeany combination or permutation of any of the components, elements,functions, operations, or steps described or illustrated anywhere hereinthat a person having ordinary skill in the art would comprehend.Furthermore, reference in the appended claims to an apparatus or systemor a component of an apparatus or system being adapted to, arranged to,capable of, configured to, enabled to, operable to, or operative toperform a particular function encompasses that apparatus, system,component, whether or not it or that particular function is activated,turned on, or unlocked, as long as that apparatus, system, or componentis so adapted, arranged, capable, configured, enabled, operable, oroperative.

What is claimed is:
 1. A method comprising: by a computing deviceassociated with a social-networking system, receiving a requestgenerated by third-party system to create a social-networking accountfor a user of a client computing device capable of interfacing with thethird-party system; by a computing device, retrieving user-relatedinformation from the third-party system; by a computing device,generating the social-networking account for the user, thesocial-networking account comprising a user profile and a user node in asocial graph comprising a plurality of nodes and a plurality of edgesconnecting the nodes; and by a computing device, providingsocial-networking account data to the third-party system.
 2. The methodof claim 1, wherein providing social-networking account data to thethird-party system comprises providing an API to access thesocial-networking account data.
 3. The method of claim 1, whereinproviding social-networking account data to the third-party systemcomprises pushing the social-networking account data to the third-partysystem, the social-networking account data comprising a uniqueidentifier of the user.
 4. The method of claim 3, wherein the uniqueidentifier comprises a secure hash of the unique identifier, the securehash being based on a public key.
 5. The method of claim 1, wherein theuser-related information comprises the user's name, contact information,preferences, interests, affiliations, other profile information,image(s), transaction history, or location history.
 6. The method ofclaim 1, wherein the user-related information comprises informationidentifying one or more contacts of the user.
 7. The method of claim 6,wherein the information identifying at least one of the contactscomprises an email address for the contact, a username of the contact, acellphone number of the contact, or an IP address of a device associatedwith the contact.
 8. The method of claim 1, wherein the social graph isstored by one or more servers associated with the social-networkingsystem.
 9. The method of claim 1, wherein generating thesocial-networking account further comprises: determining, for each ofone or more contacts of the user, that a user node exists in the socialgraph for the contact; and generating in the social graph an edgeconnecting the user node for the contact and the user node for the user.10. One or more computer-readable non-transitory storage media embodyingsoftware that is operable when executed to: receive a request generatedby third-party system to create a social-networking account for a userof a client computing device capable of interfacing with the third-partysystem; retrieve user-related information from the third-party system;generate the social-networking account for the user, thesocial-networking account comprising a user profile and a user node in asocial graph comprising a plurality of nodes and a plurality of edgesconnecting the nodes; and provide social-networking account data to thethird-party system.
 11. The media of claim 10, wherein the user-relatedinformation comprises information identifying one or more contacts ofthe user.
 12. The media of claim 11, wherein the information identifyingat least one of the contacts comprises an email address for the contact,a username of the contact, a cellphone number of the contact, or an IPaddress of a device associated with the contact.
 13. The media of claim10, wherein the social graph is stored by one or more servers associatedwith the social-networking system.
 14. The media of claim 10, whereinthe software that is operable when executed to generate thesocial-networking account further comprises software that is operablewhen executed to: determine, for each of one or more contacts of theuser, that a user node exists in the social graph for the contact; andgenerate in the social graph an edge connecting the user node for thecontact and the user node for the user.
 15. A system comprising: one ormore non-transitory computer-readable storage media embodyinginstructions; one or more processors coupled to the storage media andoperable to execute the instructions to: receive a request generated bythird-party system to create a social-networking account for a user of aclient computing device capable of interfacing with the third-partysystem; retrieve user-related information from the third-party system;generate the social-networking account for the user, thesocial-networking account comprising a user profile and a user node in asocial graph comprising a plurality of nodes and a plurality of edgesconnecting the nodes; and provide social-networking account data to thethird-party system.
 16. The system of claim 15, wherein the user-relatedinformation comprises information identifying one or more contacts ofthe user.
 17. The system of claim 16, wherein the informationidentifying at least one of the contacts comprises an email address forthe contact, a username of the contact, a cellphone number of thecontact, or an IP address of a device associated with the contact. 18.The system of claim 15, wherein the social graph is stored by one ormore servers associated with the social-networking system.
 19. Thesystem of claim 15, wherein the one or more processors that are operablewhen executing the instructions to generate the social-networkingaccount for the user comprise processors that are further operable whenexecuting the instructions to: determine, for each of one or morecontacts of the user, that a user node exists in the social graph forthe contact; and generate in the social graph an edge connecting theuser node for the contact and the user node for the user.
 20. The systemof claim 15, wherein the one or more processors that are operable whenexecuting the instructions to provide social-networking account data tothe third-party system comprise processors that are operable whenexecuting the instructions to push the social-networking account data tothe third-party system, the social-networking account data comprising aunique identifier of the user.